Aligning Copy With Visual Hierarchy and UX
Open with one feeling and one proof. Then layer details as the page unfolds: methods, artifacts, outcomes, and testimonials. Each section should close a curiosity loop so visitors feel rewarded for scrolling, not punished with filler or repetitive jargon.
Aligning Copy With Visual Hierarchy and UX
Use short paragraphs, expressive subheads, and deliberate white space. Emotional cues belong in subheads: Calm onboarding in three steps or Turning chaos into clarity. When scanning feels effortless, readers emotionally commit to the longer story without noticing the effort.